The Ever-Evolving Nature of Art

Not a long while back, Hasselblad sent over to me one of their latest products, the Hasselblad X1D camera. I had the chance of testing the camera for two shoots. Although the Hasselblad X1D is less than half the weight of a conventional digital medium front camera, it is still powerful enough to capture even the finest of details.

The first project I worked on was called the Evolution of Movement 2.0 – My first series was intended to explore capturing movement in still image by using light and fabric to amplify the dramatic movement.

It was time for me to evolve the project into a better version of itself. The second time around, the intention was to not only capture movement and its essence, but also to tell a story. That is why we included more than one dancer in each image to tell tales of love and passion.

The combination of really short flash duration from the Profoto B2 heads and the leaf shutter on the Hasselblad X1D resulted in a mesmerizing “freeze” effect of rapid movement of the fabric as it was being thrown in the air. My thanks go to Advanced Media and Lighthouse studio who arranged the space for us. Revisiting existing projects is not a common practice amongst photographers, but it can be empowering to look at things with a fresh eye and a new set of skills.

The second project I worked on was a beauty shoot with the talented makeup artist Huda Ahmad.

As you can see, a medium front camera is an incredible tool to cover a greater color range.


Have you had the chance to try the Hasselblad X1D? What projects have you created with medium front cameras? I’d love to hear from you!


Should you wish to contact me for a photoshoot or to learn more about the services I offer, please don’t hesitate to reach out on

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